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The story of Britain’s favourite brands and the advertising that sold them to us. Look back to the ads we adored and the brands we bought. Our weather proof day includes morning coffee, an afternoon tea and visits to the Design Museum and the Museum of Brands.

Meet our Blue Badge Guide in the City at 10.30am for morning coffee (included). In mediaeval London to buy something you simply went to the street of that name – Milk Street, Wood Street, Bread Lane. Powerful Livery Companies stamped their branding all over the city and businesses advertised their services to an illiterate population with hanging signs. As competition increased manufacturers sought to win our hearts and minds by building recognisable brands. It’s a fascinating morning seeking out and decoding the visual clues all around us to see how business has sought to empty our pockets through the ages.

We stop for free time for lunch in Kensington.. Grab a sandwich and visit the free gallery at the new Design Museum that traces the evolution of design from its roots in the industrial revolution to its transformation by the digital explosion.

Supermarket archaeologist Robert Opie has spent 50 years collecting historical brands & packaging to form the Museum of Brands. He says it’s about ‘bringing together the pieces of a jigsaw until you see the big picture of social change.’ It’s ten thousand memories in one afternoon and it’s never more joyous that when you reach your our own nostalgia hot spot in the ‘time tunnel’.

Tea & cake (included) is served before heading home at 4.45pm. Also available as a jam buster running from midday to 6.15pm.

Adults & Seniors: £32

Prices valid 1st April 2018 to 31st March 2019

Available Tuesday to Sunday all year..

7 miles